Leruo - helping Basotho make informed financial decisions
By Tokiso TKay Nthebe
Money conversations remain a BIG taboo for many Basotho households because
‘money is a sensitive topic’ or ‘money conversations are stressful and
uncomfortable’. There is generally a lack of knowledge around how to use money,
save and grow it, because growing up, good money habits were never taught at
home. We see this in the high levels of datedness, low savings rate, lack of
understanding of insurance products, and not enough money saved up for
The increasing cost of living – high-interest rates, high food, and fuel prices is also
making life difficult for many households. Salaries are not growing, leaving many
families stressed and anxious. As many families do their best to navigate the difficult
economic times, having access to correct information and resources like Leruo
when making financial decisions can go a long way.
What is Leruo?
Leruo is a financial educational platform, proudly brought to you by Alliance, through
print, radio, and digital platforms. Through Leruo, Alliance seeks to provide personal
finance and financial planning hacks to help the ordinary Mosotho navigate their
finances, plan and access information about financial products and services.
How can you benefit from Leruo?
Mosotho o re: ‘Sechaba se timela ke ho hloka tsebo.
Whether you are employed, running a business, or studying, Leruo is for ALL
Basotho. Rua tsebo ka litaba tsa lichelete from well-researched, practical, and
educational content that simplifies financial terms, products, and services. You also
can learn and improve your financial knowledge, so you are confident to ask the right
questions when dealing with financial service providers. Leruo also seeks to help
families and communities break the taboo, sensitivity, and fear around money – by
sharing content that sparks money conversations. Let’s have more conversations
about money! As we continue to celebrate selemo se secha sa Basotho, Let’s work
hard, be responsible, make better financial decisions and build leruo Sechaba sa